While I’ve shunned Black Friday over the years and slowly become more of a Cyber Monday kinda guy, Giving Tuesday is really the only day that matters.

Started four years ago, “#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.”

My wife and I have supported Wikipedia and CicLAvia on previous Giving Tuesdays. This year, we donated to a cause very close to our hearts: Visual Communications.

Visual Communications “is the first non-profit organization in the nation dedicated to the honest and accurate portrayals of the Asian Pacific American peoples, communities and heritage through the media arts.”

It felt good to make a small donation tonight. And unlike Black Friday and Cyber Monday, Giving Tuesday is the only pseudo-holiday that can be practiced on any day of the year, so if you’re reading this days, weeks, or months from now, you can still participate.